The goods are very expensive, the sugar is also very expensive, I had bought the goods for the first time from Shubham store but now I will never go to buy the goods.
KFC is a world famous chain of fast food restaurant. It was found in 1952 by Colonel Harland Sanders. KFC is also known as Kentucky Fried Chicken. KFC headquarters is located in Louisville, Kentucky, in the United States. KFC sells chicken pieces, salad, sandwich and wraps but there main food item is fried chicken. They have stores in 109 countries and KFC operates more than 5200 restaurants and 15000 units around the world. They have selling more than 300 products. Every day they are serving more than 12million customer in the world. KFC is part of Yum! Brands, Inc, the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked 239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. So this report is evaluating their strategies, development and service by analytic methods for instance PESTLE, SWOT and Porters five forces analysis.
KFC’S STRATEGIC PLANNING
KFC have perfect and many strategies planning for their growth. They introduce variety menu, desert menu and buffet to restaurant. They are aiming particular foods for certain area and they are trying to open small food count all over the area for their sales. They open small food count around hospital, university, stadium, shopping mall and airports.
They are trying to focus on customer satisfaction. So they are more customers friendly and faster so they can attract more customers in their sales. They are giving food which is healthier than others and they are offering some sort of promotion so these sort strategies are using for their growth
KFC-J, with its partner Mitsubisi, it is strongly placed to Japan, and growth can proceed. It is necessary to observe of any new participants, but more attention should be turned on KTTHK.
KTTHK – the various markets, but all – economic tigers with market segments to which KFC would address more from the firm point of view (fashion) than price prospect (fast food – not always the cheapest source of meal in foreign markets). Certain people in these markets could be indignant potentially at a Japanese head (Ohkawara) the American chain, entering into the market considering stories of the countries with Japan, thus, from the political point of view having Mayer, proceed within a year, or two it could be longer better from the point of view of public relation. Besides, as it was with KFC so long with a good track record, despite its lacks he is still valuable manager to keep. Mayer could find more politically convenient ways to inform requirement in KTTHK to show results, probably to spend some time personally with Uestonom in these countries and development of the strategic plan in a tandem so that Ueston felt that it is connected with the new plan. Purchase of having management – in in critical in relation to successful performance of strategy.
In addition, essential investigation of a site is important for Seoul, Bangkok, and Island/kouluna HK, as the basic marketing of a fast food (a product, the price, the PLACE, encouragement), requirement – high movement, fashionable trading area with a considerable quantity of young buyers. Probably Mayer could go on some boy scouts of a site w. All four of these city markets have a rich delivery of new repeated clients, in addition to tourist dollars. The site is key for expansion KFC in these areas with certain researches to and to young transport samples of workers of office/retail of students. The reference to their tastes is less important than a site in “hot” area, as these markets – all intention of emulation to the “American” culture.
I would like to see KFC, and all other establishments of fast food do the food information accessible to clients. Advanced in years that I and my family traveled in these Asian countries, we saw disgustingly obvious, fast deterioration of health of the young people (excess weight, spots). Taiwan and Hong Kong especially are guided by formation, thus, everyone in general considers these establishments as the filled students who chew on fast food
Lots of grocery options. Too much pursuation to buy other brands. Bad billing system. Even if there are very long queues, they will still not work on other billing counters.
The first time visitors will get frustrated because there is different exit and entrance if you forget your wallet and stuff outside you have to go through exit and then again you have to come from entrance and one more thing they sell their products at some percent margins higher than other sellers
I would not suggest to go people who have limited money.